So I was reading the players handbook last night and was looking at how to read powers to perhaps help Troy with the encounter tool. Something on page 59 struck me like a bolt to the brain. It said Effect: Sometimes a power will have an effect whether you hit or not, or even take effect without an attack. So this means to me that when a power has an effect that it happens if we hit with the attack or not. Only what it states in the "Hit" description is what happens when we hit. That is why they have a separate section for 'Miss' and 'Effect'. The reason this is so cool for me is because that means that those encounter and daily powers we have been using that have an effect are not completely a waste if we miss our target. You can all thank me for finding this tidbit of info by creating a shrine to me and praying to it daily.